Mobile game spend increased 26% because of lockdowns

Anne Freer | November 17, 2020

App Business

Global mobile game spending rose almost 26% in the first nine months of the year to $58.7 billion, according to data from Sensor Tower. That’s considerably more than the 17.5% it grew the year before.

Game revenues grew in light of the ongoing pandemic woes and an increasing number of people using their phones to play games from home.

Apple App Store spending rose 25% to $35.2 billion compared to 17.5% during 2019.

Google Play customers spent 26%  more to $23.5 billion.

Sensor Tower noted that growth had been particularly high during Q1 2020 and then waned over the next two quarters.

Player spending was highest during May 2020 at $7 billion.

Countries leading the trend included the US which generated $16.5 billion in revenue across both app stores, followed by Japan at $13 billion and China with $10.6 billion.

While player spending in the US rose 33.3% during Q1, it dropped to 3.3% in Q3 highlighting the levelling out as more countries returned to a more normal way of life.

It’s estimated that some 42.7 billion game downloads were made during Q1 to Q3 2020 while game installs in 2019 grew just 7.7%.

India led the country charts in terms of downloads for the first three quarters of 2020 at 7.3 billion installs, making up 17.2% of downloads. The US and Brazil followed in second and third spot.

Among the top games for revenue were PUBG Mobile from Tencent and Honor of Kings. The top downloaded games included Garena Free Fire and PUBG Mobile.

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