Mobile app spend rose 29% over holiday period in Europe

Anne Freer | January 5, 2021

App Business

User spending on apps over the Christmas period rose to $54.6 million in Europe, according to new data from Sensor Tower.

This marked a near 30% growth over the previous $42.4 million in 2019.

The increase was driven by pandemic lockdowns which resulted in a signficiant surge in app downloads.

The average rate of growth in Europe was slightly lower than the rest of the world combined 34.5% which reached $407.6 million a day.

App spending in Europe accounted for almost 13.4% of global revenue for the App Store and Google Play Store.

The Games category saw the highest spike in day revenues at a total $36.6 million or 67% of the total.

Mobile game spending rose by 21% from $30.2 million in 2019.
Standout games were Brawl Stars and Roblox.

Non-gaming app revenues grew faster than games (50%), accounting for $18 million or 33% of app spending.

Among the top non-gaming apps were Tinder, Disney+ and YouTube.

Entertainment apps made up the highest portion of non-gaming spending at a combined $2.6 million.

The Entertainment category represented 2.6% of all user spending on Google Play.

Germany turned out to be the most lucrative European country for mobile app publishers during Christmas Day at $11 million in revenues. It was followed by the UK at $10.4 million.

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