Mobile ads during Super Bowl should be funny

Anne Freer | January 26, 2021

Mobile Advertising

During this year’s Super Bowl season, which kicks off on February 7, consumers are looking forward to funny (81%) and heartwarming adverts (36%) on both TV and their mobile devices.

THat’s according to new research from AdColony, the mobile ad experts.

The latest survey found that smartphones are playing a much bigger role this year, not at least because of the continuing pandemic lockdowns.

While the majority of people (70%) will still be watching the game on TV, 25% said they would watch on connected TV in 2021, a 12% rise over the previous year.

And some respondents said they would view on multiple devices.

Viewers plan to use their mobile devices to text (36%) during the game, use social media apps (35%) and play mobile games (29%).

Multiple devices are becoming the norm to keep up with the game especially since Super Bowl parties won’t be happening this year.

43% said they found it important to keep up with the game using multiple devices, with a majority citing their smartphones as one of the most important technologies to stay in touch with other fans.

By signing up you agree to our privacy policy. You can opt out anytime.