Mobile ad company AdColony sold to Digital Turbine for $400 million

Anne Freer | March 2, 2021

Mobile Advertising

AdColony, the mobile advertising technology company, has been acquired by Digital Turbine in a deal worth $400 million.

Digital Turbine connects app developers and advertisers with mobile carriers in order to make app discovery an easier process.

It now works with more than 40 carriers including AT&T, T-Mobile, Telefonica, Samsung, Verizon, HTC, Singtel and Sony.

“We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and believe that this strategic transaction accelerates our growth and is a positive for our partners, advertisers, employees and shareholders. AdColony saw the secular tailwinds toward mobile, video and high-speed networks like 5G before most and has been able to capitalize on its vision.”

AdColony boasted a turnover that was 15% higher in 2020 compared to 2019.

“Digital Turbine offers many complementary and additive solutions to AdColony’s performance business, while we bring an industry-leading SDK footprint and a mature and thriving brand and agency team to the partnership,” said Jude O’Connor, AdColony’s chief revenue officer.

“When you combine the reach and capabilities of both companies, you have a powerful platform that will drive growth and outcomes for any buyer that participates in the mobile app economy.”

The news follow AdColony’s 10th anniversary.

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