Mobile and omnichannel ad company, Mediaocean, just partnered with TikTok to launch a new technology that will integrate TikTok advertising into Mediaocean’s optimisation solution.
TikTok has emerged as one of the fastest growing apps during the pandemic and is an ever more important channel for brands to reach audiences.
With over 100 million monthly average users in the US alone, the app boasts plenty of scope for marketers to scale.
The partnership lets brands and agencies plan, buy, measure and optimise their TikTok ads alongside other media channels.
“Modern brands need to market the way consumers consume – and this requires the agility to bring new and emerging channels into omnichannel advertising operations. TikTok has become an unmissable platform for brands and we’re excited to incorporate it into our closed ecosystems solution,” said Anupam Gupta, Chief Product Officer at Mediaocean. “Our integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.”
The announcement follows Mediaocean’s acquisition of Flashtalking, an ad serving and personalisation engine.