Media Smart partners with TikTok to launch resources to educate teens on ads

Anne Freer | October 6, 2021

App Business

Media Smart, the organization that educates teens about online advertising, just partnered with TikTok to launch a set of resources for teens.

The information are designed for teachers to use in schools to teach students how the app uses adverts from brands.

It aims to make it easier to identify ads. Parents are also invited to view the content which is based on research by Livity that shows how ever more parents and young people are demanding greater transparency and privacy.

The suited also found that teens are aware and value staying safe online.

“Media Smart is absolutely delighted to be partnering with TikTok to empower young people with the critical literacy tools to navigate TikTok’s commercial side, helping them to confidently and securely use the platform, and most importantly, have the most positive online experience possible,” said Rachel Barber-Mack Director at Media Smart UK. “We have worked with some incredible TikTok Creators to ensure the subject is brought to life in the most authentic way possible through TikTok style films. These will be played in classrooms across the country, as well as on the platform, reaching and educating millions of young people in the process.”

Teaching sessions have been created to focus on TikTok’s ad formats and its platform.

The resources are available from Media Smart’s website.

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