LinkedIn to launch team to support creators on the app

Anne Freer | February 17, 2021

App Business

LinkedIn is focusing in on its community of creators by establishing a creator management team.

According to announcement by editor in chief at LinkedIn Daniel Roth:

“Creators are the lifeblood of LinkedIn. People who share their voice with the goal of building up the community — whether that’s by creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they’re worth your time; etc. — help us all see what’s possible and what’s coming.”

2020 has seen a rush of companies like TikTok and Facebook extend its options and support for creators. Twitter acquired a platform for newsletter while content creation apps like TikTok have thrived during the pandemic.

On LinkedIn, content creators matter just as much.

Roth announced that he would be hiring a whole team to support the process and nurture a content creator community.

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