LinkedIn tests URL in Stories

Anne Freer | September 9, 2020

Mobile Advertising

LinkedIn is currently testing an option that would allow users to add URL links to their Stories on the platform.

It’s a similar feature to those seen on other social media platforms. Users can swipe up to access a link.

The feature was discovered by mobile developer Alessandro Paluzzi.

There’s no official information from LinkedIn on the integration just yet and the network hasn’t been particularly active when it comes to rolling out its Stories.

Stories were launched earlier this year as a lightweight means to boost engagement and conversation among users.

They’re currently only available through the mobile app, but can be shared with other members via message.

The maximum length of a Story is 20 seconds.

But it could be a valuable tool for marketers to drive traffic and attention.

And the fact that the network is testing an extension to its Stories means that they are likely to hang around.

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