Latest from the AppLift Mobile Games Marketing Blog – iOS7, Freemium Apps and Google vs Android

Business of Apps | September 24, 2013


applift mobile games marketing blog
Our friends over at the Mobile Games Marketing Platform AppLift have been busy recently with the announcement that they’ve raised a whopping $13m in funding to help take their excellent mobile marketing services to more games developers worldwide.  They’ve also been busy blogging with some great content including from one of the world’s leading mobile analytics experts.  Here’s a summary of their recent posts, which you can find in full over at the AppLift blog:

Doubling Down on iOS 7: to ? and Beyond

The new iOS 7 Apple operating system includes an update that removes the 50 MB barrier for over-the-air app downloads.  According to the AppLift analysis this means that developers are going to be able to offer richer experiences as this restriction on file size is lifted.  They also provide a review of some of the other changes to the way apps and games are updated in IOS7 – essential reading for all developers and marketers.  Read More>>

Monetizing Freemium Apps

eric s
Eric Seufert is a quantitative marketer over at the highly successful mobile games company Wooga and AppLift have been lucky enough to get him to provide a guest post on Freemium App Monetization.  Eric covers how to implement a mixture of advertising and in-app purchase (IAP) business models in a freemium app.  He notes that successfully combining the two approaches requires a strong analytics infrastructure so that the 5% of users that may convert to IAP are not shown ads.  Read More>>

The Rules of Mobile Attraction: Why Apple and Google Are Drawn to Become More Similar

It’s taken as read that the  main difference between the iOS and Android platforms is that Apple operates a stricter, more closed platform and Google / Android provides a looser framework for developers.  However, AppLift note some of the recent changes to the iOS Appstore algorithm as well as recent restrictions on third party in-app billing from Google and suggest that the two sides are coming more closely together.  If you want to know where the two major mobile developer systems are going then it’s well worth spending 2 minutes reading this post.  Read More>>
That’s it for now – you can keep up to date with the AppLift blog here and find more information on their profile in our Mobile App Marketing directory 

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