LATAM eCommerce retail app downloads increase 30% in August

Anne Freer | September 10, 2021

App Business

Shopee, the Southeast Asian app launched in 2019, now ranks as the top shopping app in Latin America, according to research from app experts Apptopia.

This makes Latin America the app’s top market for monthly active users, overtaking Indonesia.

It ranked ahead of apps including Amazon, Mercado Libre, AliExpress, Magazine Luiza and Americanas.

Previously, Mercado Libre was a top shopping app in LATAM, before being overtaken by Amazon earlier in 2021.

Brazil is the largest growing market in LATAM for eCommerce apps.

Overall, eCommerce retail app downloads jumped 30% in August 2021 compared to the same period in 2020.

However, Shopee wasn’t the fastest-growing app.

Both Facily and Pinduoduo have witnessed huge jumps in user sessions at 699% and 311%, respectively.

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