FirstScreen is the first conference entirely dedicated to mobile performance advertising and advertising technology. It will gather the leading minds of the mobile industry to get informed, exchange, network, and indulge in the cultural vibrancy of Berlin, the creative ad technology capital of Europe.
The conference will cover the most pressing challenges facing mobile performance advertisers today as well as the opportunities brought about by the latest advancements in advertising technology.
musical.ly is the current hype app worldwide. Co-founder Jun Zhu and Alex Hofmann (President North America) will show how they in a short amount of time built a userbase of 80 million users, raised their valuation in a 500 million US-Dollars and are expanding the musicvideo app into a successful platform business.
Pablos Holman („Futurist“) is a notorious hacker, inventor, entrepreneur and technology futurist who tries to make the world a better place. He already worked on a 3D food printer, a cure for cancer and a machine to suppress hurricanes.
Pablos has a unique ability to articulate practical visions for the future of technology and will change the way you think about your limits.
One of the biggest mobile advertisers worldwide is the Match Group. In the „Mobile App Buyer Power Panel“ James Peng (Head of Mobile App Acquisition, Match Group) will deliver insights and learnings he gained in his long lasting career. Quick wins for advertisers guaranteed.
Former professional football player Demy de Zeeuw founded one of the biggest football communities called „433“. He’ll show how one creates a loyal fanbase, achieves high engagement rates and promotes brands through these channels.
Roland Grenke (Co-Founder Dubsmash) shows how he developed a berlin based startup into a worldwide viral hit. He’ll explain which tools and mechanisms he used to established Dubsmash succesfully in the international app economy and what strategies the founders use to convert a hype into a longterm oriented business model.
Beyond these subjects the FirstScreen Conference will deal with the following topics:
- Potential for growth in Mobile Performance Advertising
- Technology trends
- Creativity vs. Technology: Which delivers real results?
- Mobile Performance Advertising beyond smartphones
- The role of influencer marketing
- How mobile changes/disrupts the digital marketing ecosystem
- Real Time Bidding vs. Social APIs: Where does the programmatic journey lead?
For everyone who wants even deeper insights 3 masterclasses (each 45 minutes) will be offered by industry experts. The masterclasses deal with the topics:
- The keys to succes in Programmatic: supply, creatives and data
- Ad Fraud: detect it, prevent it, suppress it
- Managing data for improved targeting decisions in Programmatic Marketing: live demo of a real campaign
The conference begins at 9:00 am at Kino International and ends at 5:40 pm. The Aftershow Party will be just around the corner at one of the coolest party location in Berlin – The House of Weekend. Have a couple of drinks on the giant roof terrace or show your dance moves to the tunes of two of the most hyped DJs from Hamburg and Berlin.
The conference is hosted by AppLift and Online Marketing Rockstars (OMR). AppLift offers the leading data-driven technology for advertisers to acquire and re-engage quality users at scale on a performance basis. Online Marketing Rockstars is the leading german platform for Digital Marketing and the OMR brand lives as an international two day festival with 25,000 guests every year.
For more information on the event, check out the official website here.