Japan’s CPI costs are the highest and Brazil is best value, says new report

Peter Keung | March 23, 2015

Mobile Advertising

Mobile app discovery platform Geenapp has released its findings on current CPI trends worldwide. “Global CPI Wars” combines data from over 300,000 campaigns and 300 advertising networks.
Among the most interesting findings, the report reveals that Japan has the highest average CPI at $2.63 for iOS and $1.67 for Android. Germany and Australia also scored high, whilst Brazil had the lowest average CPI. Generally, CPI for iOS apps ($1.67) costs two-thirds more than for Android ($0.98).

Jaime Ferré, CEO, Geenapp comments:

“There’s an intense CPI war taking place every second of every day in the global app economy – we’ve created this report to give developers a better understanding of the market they’re trying to compete in. Developers want to minimize their CPI and get their apps listed in the top rankings, while networks and publishers want to maximize commission while offering the best apps. This means that for the same app, on the same device and in the same country, there may be up to 35 different prices.”

He adds that new user acquisition is a key challenge for developers, increasing the need for a clear global strategy. You can view more findings and the full report here.

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