January 2024 User Acquisition Roundup: new tools and best practices

Artem Dogtiev | February 1, 2024

App Marketing

As we enter a leap year’s February (yes – 2024 is a leap year, finally here comes the one 🙂), it’s time to take a look at what has brought the first month of 2024 mobile app user acquisition wise. Last year this time, we all were overwhelmed with what Generative AI had brought to the table, including for user acquisition, this January looks more like evolution than revolution and that’s ok.

To capture important updates from the leading companies in this space, we publish User Acquisition Monthly as an email newsletter and a Linkedin Newsletter. We understand that today it’s really hard to both push the envelope of your app projects and stay up-to-date with what is going on in the app industry and hence this newsletter.  You see,  the information is there but if only you can find it in one place to read, digest and apply to your work – we want to fill this gap for you.

By any stretch it’s not a complete list but we believe we manage to give you the gist of what you need to know about mobile app user acquisition today.

Put Google AI to work with Search ads

Learn how to use Google AI to create and optimize your Search ads with the new conversational experience in Google Ads. Powered by Gemini, Google’s most advanced AI model, the conversational experience helps you build high-quality Search campaigns that adapt to your goals and audience.

Upcoming: Everything You Need To Know About Quick Links

Join upcoming webinar from Branch that will be focused on Quick Links, a powerful feature of Branch that lets you create and manage links to your app content from anywhere. Whether you want to drive app installs, re-engage users, or measure your marketing performance, Quick Links can help you achieve your goals.

The Benefits of User-Generated Content

Lital Castel of Moburst explains the benefits of User-Generated Content for advertisers. User-generated content (UGC) is a powerful way to boost your brand’s credibility, engagement, and growth. UGC refers to any content created by your customers or fans that relates to your brand, such as photos, videos, reviews, or testimonials.

TikTok Publishes New Guide on Effective Ad Bidding Strategies

If you are looking for ways to optimize your TikTok ads performance to drive more app installs, you should check out the new guide published by TikTok on effective ad bidding strategies. The guide covers the basics of how TikTok’s ad auction works, the different types of bidding strategies available, and the best practices for choosing and adjusting your bids.

Apple Search Ads best practices: Q&A with M&C Saatchi Performance

The blog post features an interview with two experts from M&C Saatchi Performance, a global media agency, who share their insights and tips on how to optimize Apple Search Ads campaigns. The post touches on topics such as: the benefits and challenges of Apple Search Ads, the best practices for campaign structure, keyword selection, bidding strategies, and creative optimization, and more.

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