February 2024 ASO Roundup: insights and hacks

Artem Dogtiev | February 8, 2024

App Marketing

January is kind of proverbial Monday for a year, holidays are over and – as much as you would prefer to continue to relax –  it’s time to go back to work.🤦‍♂️

To fill you in on what interesting and worth of your attention was published about App Store Optimization we’ve just released our ASO Monthly January, 2024 edition, btw you can subscribe to it here.

Today I’ve got for you the following mix of ASO topics. Enjoy.

Securing Your Mobile App: How Security Influences ASO

Levent Sapci, Founder and CEO of ShyftUp, turns to the topic that usually overlooked when it comes to App Store Optimization – app security. It doesn’t impact your app’s ranking directly but it absolutely does impact your app’s users perception of the app, how confident they to install your app and the level of trust to it and hence ratings and reviews they leave for your app.

This growth hack generates 100’s of real App Store ratings for free

Steve P. Young of App Masters takes on effective tactics for generating App Store ratings for your iOS apps. Steve touches on a delicate balance between being aggressive and subtle approaches to generate reviews, using third-party tools to scale your efforts, and how to make sure your latest app reviews are displayed right under your App Store listing.

Blinkist ASO Audit Report

Buse Kanal of ShyftUp  team turns to another iconic app, this time it’s Blinkist, to analyze what can be improved ASO-wise to help the app get connected with more users. All necessary ASO components are covered – keyword research, title & subtitle optimization, ratings, screenshots, and a few more things to factor in.

10 Key Differences in ASO Between App Store & Google Play

Taya Franchville, App Growth Consultant at AppTweak, highlights ten key things that differentiate conducting App Store Optimization for an iOS and Android app.

Strategic App Store Category Selection: A Key Pillar of ASO

Valeryia Haurylavets , Senior ASO Specialist at Admiral Media – Performance Marketing & Growth focuses on the importance of making the right choice of an App Store Category for your app to be listed under. She touches on the role of an app category, how it affects ASO, how to choose the right one, and more.

App Store Optimization Goodies 🍪

These are just a few cookies I’m sure you wouldn’t mind “to have as a dessert” after reading the main list of articles. 😊

A Framework for Personalized Product Pages

#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak

What’s the MVP (most valuable player) of ASO

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