This summer’s App Promotion Summit 2014 in London played host to some of the biggest movers and shakers in the world of app marketing, none more so than Jampp CEO Diego Meller, who gave an enlightening talk on the importance of app re-engagement. Jampp provides app marketing services including app promotion and app engagement to clients around the world, so Diego had plenty of good insights into the topic. Here’s a quick overview of his talk.
Diego Meller of Jampp talks App re-engagement at App Promotion Summit
During the presentation Diego explained why it’s so important to re-engage users who have downloaded your app. He pointed out that 22% of downloaded apps are only opened once and only 5% of users continue using apps after six months. Re-engagement is therefore a critically overlooked aspect of app promotion. According to Diego, one of the key things holding back re-engagement in the past has been deep linking from an ad into a relevant page in the app, due to the lack of cookies, but this hurdle has now largely been overcome.
Jampp App Re-engagement and Retargeting Presentation
Check out Jampp’s presentation and slides below:
Diego’s talk went down really well with the audience and got some great feedback on Twitter as well, here’s a selection of the feedback:
Thanks to Diego for giving such an interesting talk. You can find more coverage of App Promotion Summit London 2014 here and we’ll be releasing the video and audio recordings of the event soon.