ironSource acquires app monetisation expert Tapjoy

ironSource, the platform that helps app developers engage users and monetise content, is acquiring app monetisation and mobile ad firm Tapjoy for a purchase price of around $400 million.

Tapjoy generated an estimated $81 million in revenues in 2021. The deal is subject to regulatory approval.

“Our platform-based approach to serving app developers means we’re able to plug in multiple strategic additions to our software platform to add more value for customers,” said Omer Kaplan, CRO and co-founder of ironSource. “This acquisition follows that strategy, ultimately allowing us to serve our customers in the most beneficial way possible, by growing our SDK footprint, improving our monetization capabilities, and positioning our platform as a deep and integral part of the in-app and in-game economy.”

ironSource plans to add Tapjoy to its mobile app and game offering to help developers diversify their options.

Clients will benefit from complementary technology to enrich their in-game economies.

“We are delighted to be joining ironSource, a leading business platform for app developers,” said Jeff Drobick, CEO of Tapjoy. “Tapjoy’s technology powers monetization, user acquisition, and customer research for some of the world’s largest brands and app developers, with our SDK integrated on approximately 66,000 apps reaching over 1.6 billion monthly active users. As the App Economy continues to grow, we believe that ironSource is the ideal partner to further leverage our products and expertise for continued growth.”

The transaction is expected to close in late 2021 or early 2022.

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