iPad app downloads increase 40% due to pandemic lockdowns

Anne Freer | May 11, 2020

App Business

Apple iPad downloads during Q1 2020 rose 40% year-on-year driven by higher demand during the pandemic lockdowns globally.

Compared to Q4 2019, app downloads had increased 52%.

According to data published by Sensor Tower, app downloads for the iPad stood at over 1.1 billion during the first three months of the year. It marks the largest rise since Q3 2016 when app downloads for the portable devices were 1.16 billion.

China drove much of the demand with iPad app installs reaching 151 million while US downloads surpassed 100 million.

Leading categories included game and entertainment apps as well as education apps.

Games saw 603 million installs on iPads, up 52% since Q4 2019, while entertainment apps scored 88 million installs, up 33% from Q4 2019.

Meanwhile, consumer spending on iPad apps was an estimated $2.1 billion hitting a new record.

Around 76% of quarterly spending came from games with US customers contributing $893 million followed by Chinese consumers at $335 million.

Interestingly, iPad app downloads outpaced iPhone app download growth (24% during Q1 2020 year-on-year).

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