Integral Ad Science adds new mobile campaign features

Anne Freer | April 11, 2022

Mobile Advertising

Mobile and digital ad impression expert, Integral Ad Science, announced a series of new features that provide advertisers with a unified view of global campaigns. 

Clients can now analyze data using custom filters that are auto-created from their unique campaign naming convention.

So-called Unified View lets clients slice their data by region, business area, and campaign type.

“Globalization of technology and media are proliferating at lightning speed,” said Colin Kurth, Global Head of Biddable Media, Publicis Media. “Solutions that deliver on transparency and consolidated reporting needs across countries, brands and campaigns are requirements of Publicis Media. We commend IAS for building tools like Unified View to enable agencies and clients to help deliver on these standards.”

At the same time, the company also augmented its Report Builder which now includes time-in-view insights and several open web video metrics that advertisers can use to evaluate their performance. 

These capabilities extend beyond core verification and include an Attention Metrics Report that highlights metrics commonly associated with attention such as time-in-view, time-in-view distribution, pause/unpause and volume. 

“Our enhancements to the IAS Signal reporting platform will provide clients with the flexibility to evaluate campaign performance and drive optimal business outcomes that are aligned with their most important KPIs” said Lisa Utzschneider, CEO, IAS. “This is yet another example of our ongoing efforts to provide our customers with all the quality metrics they need to inform their strategies, while giving them the tools and flexibility to maximize global marketing outcomes and make every impression count.”

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