Installs of music streaming apps rose 9% in December but games are the big winner

Anne Freer | January 13, 2023

App Business

During December installs of music streaming apps increased 9% compared to the year’s average. Installs 42% higher than the average on Christmas Day, according to new data from app and mobile advertising expert Adjust. Let’s take a closer look at the mobile app trends over the holidays 2022. 

Music streaming and recipes for the holidays

Sessions in music streaming apps were up 8% on Christmas Eve and 9% on Christmas Day compared to the previous year, highlighting the growing demand for entertainment apps. The category benefitted from increased consumer spending and time-spent-in-app as users seek convenient options and subscription models to listen to their favourite tracks.

Music streaming app installs Q4 2022

Source: Adjust

Installs of recipe apps were 8% higher on Christmas Eve compared to the year’s average. But by December 31st, installs had surged to a whopping 24% above the average and sessions were up 7%. 

Food delivery apps saw a bigger boost at the end of the year with installs up 11%. 

Gaming installs skyrocket during Christmas

App installs of games were up 7% and 18% on December 24th and 25th, respectively, while sessions grew 4%. That’s a significant boon for game developers and highlights continuing demand for games. However, other research cautions that spending in-game could slow down this year due to macroeconomic woes. 

Game app installs Q4 2022

Source: Adjust

All eyes on health and travel

Just ahead of the new year, and in line with resolutions, installs of health and fitness apps jumped 25% year-on-year. However, they were down during most of December. On January 1st, installs were 42% more than the average during December. However, session growth lagged behind. 

Travel apps performed well during the holiday season as users went to see family and relatives. Installs between December 25th and 31st were 9% higher than the yearly average. 

Key takeaways

  • Installs of music streaming apps were 42% higher than the average on Christmas Day
  • Installs of recipe apps were 8% higher on Christmas Eve compared to the year’s average
  • Installs of gaming apps were up 7% and 18% on December 24th and 25th, respectively

By signing up you agree to our privacy policy. You can opt out anytime.