Data by Instagram marketing company Hopper HQ has revealed that Kylie Jenner, the reality TV star of Keeping Up with the Kardashians, may be the highest earning star on Instagram. She is closely followed by Selena Gomez and her sister Kim Kardashian West. Meanwhile, David Beckham was the top earning British Instagram influencer.
Jenner is estimated to earn around $1 million per sponsored post. Meanwhile, Beckham charges around $300,000 per post.
Hopper HQ, which published its first Instagram rich list in 2017, said it created the rankings following conversations with media influencers. The final estimates are based on conversations with influencers and marketing companies and brands.
However, the exact earnings figures aren’t known since neither influencers nor brands tend to reveal the details of their deals.
Top 10 Earners on Instagram (Global)
|1. Kylie Jenner: 111 million followers, $1m (£760,000) per post|
|2. Selena Gomez: 139 million followers, $800,000 per post|
|3. Cristiano Ronaldo: 137 million followers, $750,000 per post|
|4. Kim Kardashian West: 114 million followers, $720,000 per post|
|5. Beyonce Knowles: 116 million followers, $700,000 per post|
|6. Dwayne Johnson: 111 million followers, $650,000 per post|
|7. Justin Bieber: 101 million followers, $630,000 per post|
|8. Neymar da Silva Santos Junior: 100 million followers, $600,000 per post|
|9. Lionel Messi: 97 million followers, $500,000 per post|
|10. Kendall Jenner: 93 million followers, $500,000 per post|
Meanwhile, research by Points North Group, an influencer marketing analysis company, revealed that brands spent around $150 million on Instagram influencers in Q2 in the US and Canada. However, 7.3% ($11 million) of that expenditure were lost to bots.
“The 10 most fooled brands’ sponsored posts on Instagram went to audiences that on average were 32 percent fake—meaning one-third of their money was wasted,” explained Peter Storck, co-founder of Points North Group Group. “Nearly all brands that did big influencer campaigns in Q2 fell victim to the fake-follower problem.”
The issue of fake followers and increased brand awareness and influencer quality are also being addressed by the World Federation of Advertisers.