Instagram launches programme to support small businesses

Anne Freer | August 31, 2021

App Business

Instagram recently announced the launch of a Small Business Mentorship programme to help support small businesses in the UK following COVID-19 lockdowns.

In partnership with Small Business Britain, the programme provides mentorship for five UK-based businesses alongside tools and social commerce opportunities.

Selected businesses will also be able to take part in a content workshop with creators in the app to uncover creative tricks.

Other features of the programme include a 3-month content plan and virtual coaching session with a business mentor.

Chosen businesses will be give a £1,000 ad credit for the app.

“The past 18 months have been tough for small businesses and this mentorship programme is about supporting and helping business owners hone their creative and commercial skills in the digital space. This is a real opportunity for those looking to learn more about social commerce, creator content strategy and Instagram advertising,” said Gord Ray, Brand Development Lead at Instagram. 

“Small businesses have an unprecedented opportunity to re-shape the way people engage with, and buy from their brands – we want to make sure they seize it. We hope this mentorship programme will bring ambitious small businesses together, encourage creativity, and help ‘the nation of shopkeepers’ accomplish great things in the run up to the holiday period, and beyond.”

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