Instagram launches Professional Dashboard for businesses and creators

Anne Freer | January 27, 2021

App Business

Instagram has launched a new Professional Dashboard for its creator and business community that allows people to track the performance of their posts and access better tools including educational information provided by Instagram.

The popular imaging app launched a series of business tools in 2020 already including Badges, a Shop, Checkout and Branded Content tools.

With the rollout of the Professional Dashboard, the company is coming full circle to bring all these features under a single hood.

And rightly so because Instagram is on a roll. Since November, some 82 million amounts visited its Professional Resources hub and 37 million accounts tapped at least one item on the app.

So what can users do with Professional Dashboard? They can track insights and trends based on the performance of their accounts.

They will also be able to access tools to grow their businesses and check whether and how they could monetise their account.

And they can learn more about how to make the most of the app via the new educational resources that offer tips, tricks and guidance.

“We hope that by bringing them together into one central place we can make it easier for professionals to discover and access the tools best-suited for them,” Instagram said in a blog post.

The company plant to add more features to Professional Dashboard  and expand its suite of tools for creators and businesses.

Anyone with a Business or Creator Account on Instagram can now make use of the dashboard tool.

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