Instagram extends Reels functions with audio features

Anne Freer | January 4, 2021

App Business

Instagram has expanded its tools for Reels and Stories to enable users to add audio tracks and other features.

Reels now include Audio Mix and Voiceover tools that let users add audio tracks such as voice or music clips. This is similar to what TikTok already incorporates.

The options can be accessed by clicking on the microphone at the top of the Reels composition screen.

At the same time, Instagrammers can edit their Reels clips more effectively to change certain elements.

Instagram also added a watermark to its Reels clips.

The popular imaging platform added a Reels tab to its app back in November and has been extending its functionalities ever since. 

Even though TikTok dominates in terms of downloads among the short-form video apps, Instagram and other apps are beginning to eat into its share of downloads. In part, that’s driven by various legal and regulatory challenges TikTok is facing in the US and India.

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