Instagram expands products for businesses

Anne Freer | August 5, 2021

App Business

Instagram added two new products to help small businesses use its platform and drive sales through the app by reaching new audiences.

The new Instagram hub features organic and paid posts from similar businesses to boost their creativity on the app.

It can be accessed from the Professional Dashboard.

Content is being reviewed and refreshed daily on the hub and showcases updated business posts regularly.

Instagram also added some additional features to Insights, its analytics tools, and extended the measurement period that businesses can view from 30 to 60 days.

This should provide enhanced insights and a better understanding of how posts are performing long-term.

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