Instagram adds shopping tools for Reels

Anne Freer | October 7, 2020

App Business

Just in time for its 10th anniversary, Instagram has launched a series of new features and tools for a better user experience and wellbeing.

The popular photo app launched ‘Stories Map’ which lets users share, download and save stories to highlights.

The app is also extending its shopping features to its short-form video and live-streaming tool Reels.

Products by retailers and brands that are already featured on its IGTV platform will be rolling over to Reels soon.

Customers can tap on the items in a video and checkout directly via Instagram. No need to go through a retailer’s external website.

The move to extend eCommerce to Reels comes just ahead of the start of the holiday season.

“Instagram’s home was designed at a different moment,” wrote Adam Mosseri, Head of Instagram, in a blog post. “Over the coming months, you’ll see some major changes from us, like tabs for Reels and shopping, and some big improvements to messaging. We’ll look to accelerate ways for creators to make a living and for small businesses to sell their products. Through all these changes, our community will remain the heart of Instagram, and we’ll stay focused on keeping people safe and building new features that fight bullying, improve equity, address fairness, and help people feel supported.”

Instagram also announced new features for its anti-bullying programme in line with National Bullying Prevention Month.

It’s now testing a feature that automatically hides comments which are similar to others that have already been reported.

In addition, the app will be delivering nudge warnings. That means when a user is about to post something that could be deemed offensive, Instagram will nudge them to check if they really want to post it.

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