In-app spending on dating apps doubles in 2019

Anne Freier | February 17, 2020

App Business

In-app spending in dating apps has nearly doubled over the last 2 years, according to new research from mobile data and app analytics firm App Annie.

Spending reached $2.2 billion in 2019 on dating apps.

The top 10 apps in the UK, France, Germany and Russia attracted spending of $345 million.

Tinder continues to dominate when it comes to overall consumer spend, driven by in-app subscriptions.

But the average dating app users were buying at least one month long subscriptions last year, which represents a rise of 95% over 2017.

The rise in users downloading and spending money in dating apps is a testament to the high success rates of online and mobile dating.

In the UK, the top 10 dating apps were Tinder, Bumble, Badoo, Grindr, Match.com, POF, HIly, Azar, iDates and Hinge.

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