In-app spending on dating apps doubles in 2019

Anne Freer | February 17, 2020

App Business

App Annie

In-app spending in dating apps has nearly doubled over the last 2 years, according to new research from mobile data and app analytics firm App Annie.

Spending reached $2.2 billion in 2019 on dating apps.

The top 10 apps in the UK, France, Germany and Russia attracted spending of $345 million.

Tinder continues to dominate when it comes to overall consumer spend, driven by in-app subscriptions.

But the average dating app users were buying at least one month long subscriptions last year, which represents a rise of 95% over 2017.

The rise in users downloading and spending money in dating apps is a testament to the high success rates of online and mobile dating.

In the UK, the top 10 dating apps were Tinder, Bumble, Badoo, Grindr,, POF, HIly, Azar, iDates and Hinge.

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