In-app purchases rose 40% during Q1 2021

Anne Freer | April 6, 2021

App Business

In-app purchases were up 40% to $32 billion year-on-year in Q1 2021 on iOS and Google Play, according to new data from App Annie.

The figure shows just how impactful the pandemic has been on the app market with lockdowns resulting in a growing number of consumers turning to mobile entertainment.

Video streaming, social apps and mobile games performed particularly well.

Smartphone users spent some $9 billion more on apps this quarter than in Q1 2020.

Total downloads rose by 10% to 31 billion during the quarter on both app stores.

On Google Play, games, social and entertainment performed strongest.

On iOS, games, entertainment and video apps scored highest for spending.

In terms of downloads, social, tools and finance did well on Google Play and games, finance and social networking on iOS.

Downloads of health and fitness apps rose 25% overall.

Signal was a standout app during Q1 2021 in terms of downloads and MAUs, closely followed by Telegram as WhatsApp announced privacy changes.

Gamers downloads some 1 billion titles each week during the first quarter while consumer spending hit $22 billion. iOS gamers spent 30% and Google consumers spent 35% more during the quarter.

Supersonic Studio’s Join Clash 3D was the standout game for the quarter.

In 2021, mobile gaming is predicted to reach $120 billion in consumer spending which is 1.5x of all other formats combined.

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