Hypercasual games score top, but which are its most successful sub-genres?

Anne Freer | December 2, 2021

App Business

Hypercasual games was the top-performing mobile app gaming genre according to the latest report by data analytics provider App Annie.

The report shows that mobile gaming is predicted to surpass $120 billion in consumer spending by the end of 2021 and in Q3 alone, consumers downloaded a whopping 14.3 billion new games from the App Store and Google Play.

Of those, 3.6 billion were hypercasual games. But which are the top sub-genres?

Action games were the top sub-genre among hypercasual games with Runner games accounting for 297 million downloads in Q3 2021.

The leading apps by download were Subway Surfers, Talking Tom Gold Run, Talking Tom Hero Dash.

The top sub-genre for consumer spend was 4x March Battle Strategy, attracting a spend of $2.4 billion globally and 139 million downloads in Q3 alone.

Leading apps within the sub-genre included Evony, Lords Mobile, Top War: Battle Game.

Other popular sub-genres were casino games, attracting $1.4 billion in consumer spending and 51 million downloads.

M3 Meta games saw downloads jump to 133 million in Q3 while Competitive Racing games were downloads 27 million times.

The findings highlight that mobile game sending is far from slowing down.

“The key to creating an insanely successful mobile game is to focus on monetization, engagement and player retention,” said Lexi Sydow, Head of Insights at App Annie.

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