It’s a question many in the mobile app sector ask regularly – how do you get an app to take off in the lucrative and ever-growing Chinese app market? Accounting for half of global consumer spending on mobile apps and almost 100 billion app downloads in 2019, the Chinese market is not one to be missed out on.
Smartphone penetration in China is forecast to only continue its steady growth into the foreseeable future — yet developers from around the world often miss the mark when trying to cash in on the world’s largest app market.
That’s where Huawei is looking to step in. The technology giant is synonymous with China’s booming smartphone market. It had a 46% market share of smartphone sales in the country in the second quarter of 2020, while its app distribution platform, AppGallery, continues to go from strength to strength in China and throughout the world, having amassed 500 million active users globally. Not only does the company play a key role in China’s mobile world – its technology, products, and services have helped shape the world’s largest smartphone market and the modern Chinese smartphone user.
The upcoming Huawei Developer Webinar on Monday 9 November – Grow in China, Win with AppGallery will focus entirely on how Huawei can help developers to overcome the challenges of entering the Chinese market, and will see the launch of a range of new initiatives that will help developers from around the world to succeed and flourish there.
During the webinar you’ll hear from experts in the Chinese app marketplace and mobile gaming giants like Tecent, iDreamSky, Jinke and Feiyu – all of which are well-accustomed to attracting new mobile gamers and succeeding in China.
The reality is that there’s more to succeeding in China than simply listing an app and waiting for the downloads to start streaming in, and it’s often important details and crucial nuances that developers from overseas overlook that can prove the difference between an app that flops and one that flourishes. The Webinar will delve into how Huawei is helping developers overcome these challenges, including a dedicated session by Huawei’s Legal Affairs Department that shares detail about the various compliance considerations developers grapple with when entering China, as well as a roadmap on how to overcome them.
Not only will the measures launched at the Huawei Developer Webinar include resources to help developers overcome legal and compliance barriers, but it will see the launch of a range of new initiatives aimed to bridge the gap between global developers and Chinese consumers. Gaming is at the forefront of China’s expanding app market and will be a focal point of the Webinar, with top game publishers in China set to share exclusive insights on some of the key concerns for overseas game developers. Huawei will also reveal how it is providing the technical capabilities for gaming developers to meet the evolving expectations of Chinese mobile gamers.
The full suite of new measures, along with a raft of other market insights, support services, and resources, will be unveiled in the Huawei Developer Webinar – Grow in China, Win with AppGallery, livestreamed worldwide at 13:00 CET on Monday 9 November.
You can register your interest here: Huawei Developer Webinar – Grow in China, Win with AppGallery.