How to build a business case around your mobile app strategy

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Partner Post - Fliplet - Build an app for your business

Posted: November 5, 2015

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Fliplet, is a UK start-up that helps businesses create apps for internal use explains the eight core elements of an enterprise mobility strategy.

Jamie is Sales Director at Fliplet. Having worked in publishing for seven years he’s had to grow and adapt with the constant changes in digital and has learnt to love every minute.He’s passionate about new technologies, digital media and anything that presents a physical or mental challenge… preferably both.

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Are you keen to introduce enterprise apps into your business but unsure how to convince your team of their value?

Not to worry – in this article we walk you through the steps you can take to build a business case around your mobile app strategy that your team will find hard to resist.

Even better, you could even build your business case using an app to add in the “wow” effect that may just win them over to your side.

Without further ado, here are the basic steps you can take to create your business case:

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1. Talk about the app market and benefits of apps

Beginning your business case by offering an overview of the enterprise app market is a great way of providing a context for your business case that makes sense and is appropriate.

There are countless statistics and reports out there outlining the increase in enterprise app use and the great benefits apps can bring. Talking about this can help you create a sense of urgency by pointing out other companies within your industry who are already using apps and the potential benefits they are getting. No team wants to lose a competitive edge so if you can demonstrate that some of your competitors are already using apps this may be about enough to win your team over.

There are countless benefits to using enterprise apps, but the most common are:

  • Increased productivity. Mobile apps can increase productivity within the workplace as much as 40%. This means that you can potentially save 40% of employees’ time and invest it in generating additional work and revenue.
  • Instant access. One of the ways in which apps help save time is by making access to resources a lot faster and more efficient. This can help employees reduce problem-solving time significantly, as it allows them to access any document no matter where they are. Definitely beats the Intranet!
  • Improved communications.  Apps also help connect employees better and faster by making communications between them instant. This is particularly useful for companies with disparate workforces and can again reduce problem solving time by enabling employees to assist each other instantly whenever needed. Another area of particular strength is group conversations, which can be carried out in a “chat room” format. No more forgetting to “Reply all” on emails!
  • Better decision-making. Finally, enterprise apps can make carrying out daily tasks much more efficient. By providing valuable resources such as reference guides and other training or support materials, employees can ensure that they are getting their tasks done more easily and accurately. This can also help make these daily processes more automated, helping to decrease the likelihood of human error.

2. Look specifically at the apps you would like to create and their impact on your business

Once you have demonstrated the great value of enterprise apps in general, the next step will looking specifically at your business and how apps could impact it positively.

You can do so by following these steps:

Identify all the areas within your business where business processes could be made more efficient using apps. When assessing this, think of how an app could help increase productivity or revenue within that particular area.

If your company is already providing mobile devices or if many of your employees are actively using them, look at how enterprise apps could help maximise their use. This will not only help ensure that the perceived costs of introducing mobile apps are lowered, but it will also demonstrate that apps can help make more efficient use of the resources already available.

The same goes for your security solutions. One of the most important and costly parts of introducing enterprise apps is the need to ensure that they are securely wrapped. If your company already uses any particular security solutions, finding out if these can be extended to enterprise apps will demonstrate how these can make better use of existing infrastructure.

Finally, a great part of building enterprise apps is not only designing them but also ensuring that they are regularly updated. It is therefore likely that you will need someone to take over this in the long-term. Companies can be put off by the idea of having to hire additional employees in order to implement app strategies, but if you demonstrate that existing employees could take over this process, you will once again be demonstrating how apps can make more efficient use of existing resources. As there are enterprise app development solutions today that do not require coding skills, it is quite likely that a non-technical person within your team will end up in charge of designing and updating the app.

3. Demonstrate real return on investment

But no one is likely to embrace your business case unless you can demonstrate complete return on investment.

It is here that you will need to look at each specific app that you are hoping to build and to think of how exactly that particular app may provide you with a return on investment. This could be in the form of additional revenue but it doesn’t have to be – it may be that the app contributes to increased revenue or decreased costs indirectly by improving productivity.

Just to give you an example, if you are hoping to create a sales support app, some of the ways in which you can demonstrate return on investment are:

  • Existing statistics that show that selling to prospects using a tablet can increase return on investment considerably. For example, 70% of executives in sales organisations are seeing favourable ROI after equipping sales teams with tablets.
  • Other statistics showing the intentions of other competitors in the industry could also be a good hook to winning over stakeholders concerned about losing competitive edge. Using the same sales example, statistics show that 90% of sales organisations plan to increase their investment in tablet sales solutions.
  • Beyond statistics, at this stage it will also be important to come up with more specific ideas of how the app will likely lead to the benefits proposed, such as increased revenue or higher productivity. To continue with the same example, you could demonstrate how accessing sales documents from a tablet takes much less time compared to paper-based or Intranet-based methods. The time saved could lead to an increase in sales efforts, for example in the form of additional appointments. Making any such claims as detailed as possible with supporting information such as financial projections will of course increase their legitimacy.

Bonus point – use a mobile app to create your business case

Congratulations, you now have the perfect recipe to create a great business case around your app strategy and to convince your stakeholders to take it on board.

However, if you want to go that extra mile, you could consider delivering your entire business case via an app.

Whether you create a custom app exclusively for this purpose or use other existing apps out there, using an app as your proposal platform will give you that special edge and “wow” your stakeholders.

Not only will using an app be more visually appealing that your old-fashioned PowerPoint or flat PDF, but it will also allow you to more clearly explain the kinds of use cases that you are actually proposing.

In conclusion

In this article we gave you the steps you can follow to deliver the perfect business case around your app strategy. Now all you need to do is put your business case together – preferably using an app – and go blow away those stakeholders.

Do you have any suggestions that we forgot to mention? If you have experience building a business case around mobile strategies, please let us know of any tips that helped you.

Find out more on Fliplet’s website here.

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