Holiday shopping is mobile this year – 76% happy to purchase from mobile ad

This year’s holiday shopping season will undoubtedly be happening mostly online due to coronavirus fears and lockdowns.

The latest study by AdColony reveals that 86% of shoppers plan to order products online and have them delivered to their homes.

Over half (58%) are now using their smartphones to check out products online, ahead of desktops (32%) and tablets (10%).

Over a third of them (36%) are using only their smartphones to shop with 46% preferring to shop in-app.

The findings also spill good news for advertisers with 76% of consumers happy to make a purchase directly from an ad they’ve seen on mobile.

The leading categories for mCommerce included clothing (74%), electronics and gift cards (50% each) and groceries (45%).

Meanwhile, the factors that matter the most to mobile shoppers are easy navigation (50%), simple payment procedures (25%), and exclusive deals (14%).

A whopping 62% now agree that having a mobile device to compare prices while shopping in-store is important.

By signing up you agree to our privacy policy. You can opt out anytime.