Here’s how to optimize your TikTok campaigns

Anne Freer | December 6, 2021

App Business

TikTok just shared a set of tips and tricks to maximise ad conversions on the app.

The popular video app analyzed some of the highest converting campaigns to give advertisers and developers a glimpse of what works.

High resolution and full-screen videos resulted in significantly higher conversions (+312% and +91%) while a clear CTA and content of 21 to 34 seconds in length also performed better.

For eCommerce retailers, TikTok recommends on-screen text that clearly displays a call-to-action which drove 80% lifts in conversion.

While the combination of human voice over lifted conversions by 87%.

Meanwhile, videos with a combination of different scenes performed better (38% lift) than those with a static shot.

For gaming ads, those with five or more scenes fared better (171% lift) than those with fewer.

Videos that used on-screen text in the first 7 seconds saw a 43% lift in conversion compared to those that waited 7 seconds or longer.

By signing up you agree to our privacy policy. You can opt out anytime.

Join 20,000+ App Industry Professionals
Subscribe to Business of Apps to get the must-read app industry news & insights in your inbox.
By signing up to recieve our newsletter, you agree to our privacy policy You can opt out anytime.
Join 20,000+ App Industry Professionals
By signing up you agree to our privacy policy You can opt out anytime.
You are Subscribed!
Don't miss out on the latest Industry news
Don't miss out on the latest Industry news
You are Subscribed!