TikTok just shared a set of tips and tricks to maximise ad conversions on the app.
The popular video app analyzed some of the highest converting campaigns to give advertisers and developers a glimpse of what works.
High resolution and full-screen videos resulted in significantly higher conversions (+312% and +91%) while a clear CTA and content of 21 to 34 seconds in length also performed better.
For eCommerce retailers, TikTok recommends on-screen text that clearly displays a call-to-action which drove 80% lifts in conversion.
While the combination of human voice over lifted conversions by 87%.
Meanwhile, videos with a combination of different scenes performed better (38% lift) than those with a static shot.
For gaming ads, those with five or more scenes fared better (171% lift) than those with fewer.
Videos that used on-screen text in the first 7 seconds saw a 43% lift in conversion compared to those that waited 7 seconds or longer.
