Google expanded its Shopping platform to support small and large retailers and shoppers through added discovery options.
The company said it extended its partnership with eCommerce group Shopify to help its 1.7 million retailers make it easier to reach consumers.
This includes featuring their products for quick discovery and mobile-first browsing options.
The collaboration means that merchants will be more discoverable to consumers on Search, Shopping, YouTube and Google Images.
In a blog post, the company revealed that it was axing commission fees and making Google free for sellers.
Google also showcased its Shopping Graph, which is an AI tool for sellers, brands and reviews.
The platform recently saw a 70% spoke in product catalogs and an 80% rise in merchants on its platform.
Chrome now also integrates a feature that helps consumers keep track of their carts and upgrade to Lens to search for screenshots and items.