Gimbal updates SDK for better mobile order integration with in-store pickups

Anne Freer | October 7, 2020

Mobile Advertising

Gimbal, the location data experts, just launched a new real-time solution that connects mobile orders to in-store, curbside and drive-thru pickup options.

The On-the-Way SDK expands on the company’s existing enterprise grade location SDK.

As the coronavirus pandemic has been sweeping nations, technological advancements have driven more consumers to using their mobile devices.

Brands and retailers have been adapting rapidly by establishing buy online pickup in-store options, curbside and other contact-free options.

For brick-and-mortar stores, these options have actually driven down costs. Brian Cornell, CEO of Target, estimates that when customers order online and use pickup in-store options, costs are 90% lower.

“Brands were implementing buy online pickup in-store and curbside prior to the pandemic, but what became undoubtedly clear is the rate at which these niceties were becoming necessities,” said Ryan Nabors, Sr. Director Location Platform & Partnerships. “We seized the opportunity to enhance our location technology to more seamlessly integrate with a store’s server-side operations to turn possibilities into realities. On-the-Way alleviates a lot of the manual processes from an operational and consumer-facing standpoint.”

The new SDK now provides real-time APIs via Order Mode and Arrival Mode. 

Order Mode, for example, sends real-time orders and location at a to a store’s back-of-house system to increase operational efficiencies. 

Arrival Mode lets staff see when customers are on their way to pick up in-store.

“Not only are consumers downloading more apps, but their usage has risen significantly – growing 40% year-over-year in the second quarter of 2020. Add that to the expected click-and-collect sales of $58.52 billion this year, and you’ve hit a goldmine opportunity to take advantage of what’s possible with mobile and the current state,” added Liz Weinsten, Gimbal’s Director of Marketing.

By signing up you agree to our privacy policy. You can opt out anytime.