Our friends over at the mighty Leadbolt have a great offer running until the end of this month. They’ve decreased the cost-per-click price for mobile ad inventory in the United States, Canada, Australia and the UK. The minimum floor price has been decreased from US 10c down to US 6c for all ad buyers. These are all premium markets where it’s typically expensive to buy mobile traffic so this is a great opportunity to get high quality inventory at low prices.
You can also get a 20% bonus on top when you sign up for a new account which will bring the cost down even further to just over 4c a click.
Lower prices changes the economics of a number of mobile advertising activities including:
- Promoting mobile offers or affiliate programs profitably
- Generating a cost per install (CPI) that makes sense for a mobile app marketing campaign
This is only running until the end of August so you’ll have to be quick to take advantage of the offer. Just head over to Leadbolt and create your account and start running your campaigns.