Gen Z spent 57% more time in livestreams during 2021 lockdowns

Anne Freer | March 10, 2021

App Business

Gen Z have long been active users of their mobile devices, but during 2021 lockdowns, UK users age 21 to 24 were spending 57% more time in livestreams compared to last year.

Livestreams saw users hip increase by 23%.

That’s according to new research from Gen Z friend app Yubo.

Yubo also noted a 135% increase in users playing trivia games on their mobile devices.

Across 2020, there was an overall rise in livestreams of a whopping 550% as the COVID-19 pandemic kept many users looking for a way to entertain themselves.

23 year-olds are spending the most time on livestreams at an average 26.5 hours per month, followed by 22 year-olds, 21 and 24 year-olds.

Those aged 14-15 years were spending the least amount of time on viewing livestreams.

The research also found that the top UK cities for livestreams were London, Birmingham, Manchester, Nottingham and Bristol.

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