GameRefinery launches new Player Motivations and Archetypes feature

GameRefinery, the mobile game insights and analytics company, just launched a new ‘Player Motivations and Archetypes’ feature.

The tool provides insights on the types of people playing games for developers and marketers of mobile games.

The GameRefinery platform currently tracks hundreds of thousands of games to provide in-depth data on player archetypes and their motivations.

This makes it easier for developers to assess and analyse what type of gamer is playing their app. These insights can be used to develop new features and extend in-game capabilities and tools.

“This level of insight into what motivates players and what they expect from a mobile game plays a crucial role in the decision-making process of a game publisher,” said Markus Råmark, Co-Founder and CEO at GameRefinery. “Merging motivational insights with our existing data like game features and subgenres, will provide developers and publishers with a full and unique picture of a game’s DNA and potential.”

The ‘Player Motivations and Archetypes’ feature is based on interviews of over 10,000 gamers across different countries, linking of existing data and statistical modelling.

Developers are thus able to gain insights into the motivational drivers behind app performance and audience.

For example, Fortnite was found to appeal more to “Thrill Seekers”, “Skill Masters”, “Kings of the Hill” compared to Thinkers.

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