GameAnalytics launches monetisation optimisation tool HyperBid

Anne Freer | November 11, 2021

App Marketing

GameAnalytics, the analysis platform used by more than 100,000 game developers, today launched HyperBid – a new mediation platform specifically designed for mobile game publishers and developers.

HyperBid can be used to increase ad revenues and capitalise on monetisation opportunities by diving into an audience of 2.8 billion mobile gamers.

It dos this by offering a range of features that are tailored at mobile game ads.

HyperBid specifically draws on analytics based on GameAnalytics’ market intelligence.

“HyperBid has limitless potential, addressing a critical gap in the market for a new brand with a distinct, gaming-specific mediation offer. HyperBid is absolutely neutral across all bidding models and demand pools – ensuring developers and publishers can maximize their revenue,” explained Morten E. Wulff, Founder of GameAnalytics.

”It solves common shortcomings with existing mediation platforms such as ad serving latency issues and lack of technical support for indie developers. Simply put, HyperBid offers games developers and publishers an unrivalled way to optimize their monetization.”

The new platform is supported by a team of industry experts. It has no affiliation to ad networks and more than 30 integrations with global networks and bidding partners.

Early adopters will receive six months of free access to GameAnalytics products including GameIntel and Data Services

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