Food and drink app installs up 21% in 2020

Anne Freer | March 30, 2021

App Business

Installs of food and drink apps rose 21% in 2020 to over 1.7 billion with downloads driven by a growing number of consumers ordering online from home during the pandemic lockdowns.

According to research from SensorTower, the top apps in the category saw some 300 million installs in the first two months of 2021, up 14% year-on-year.

Globally, US installations outpaced other areas, rising 29% to 400 million installs last year on both app stores.

Uber Eats and other top 10 food delivery apps had already seen strong downloads in 2019, climbing another 3% in 2020. Meanwhile, fast food app downloads skyrocketed some 21% while fast casual apps jumped 23%.

Grocery store apps saw the most notable change in downloads at 56% higher rates.

Consumers were spending more time in apps that offered socially distanced good services.

Among the top European apps, user time spent in Android apps rose 51% between Q4 2020 and Q1 2021.

In Germany, time spent in food delivery apps climbed to an average 28 minutes per user during each month in 2020.

Uber Eats installs exceeded 2 million in January 2021, which is 10% higher than monthly installs in March 2020.

Meanwhile, third-party serves like DoorDash and InstaCart expanded their market share in 2020.

While DoorDash achieved a 32% market share in the US in 2019 and climbed a single point to 33%, Instacart extended its lead from 5% to 12%.

It shows that a growing number of consumers are turning to apps that can cater to their different needs.

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