We live in an age when more people go online by using their smartphones or tablets than by using laptops or desktop PCs. And, although many businesses have an online presence via websites, there is a sense of urgency among the top companies to take the “mobile app” route to capture the attention of even more users. This has resulted in online portals like Amazon, eBay, booking.com, and hotels.com coming up with their app versions as people are finding it easier to do different activities online, including shopping and travel booking.
So, in this article, we look at some of the top industries that have been disrupted by the emergence of mobile apps.
The telecom industry is easily one of the earliest industries that got disrupted with a variety of mobile apps for messaging, chats, and so on. Think WhatsApp, WeChat, Telegram, and Facebook Messenger. The ability of such apps to enable communication via messages challenged the dynamics of SMS services. And, apps like WhatsApp have gone a step further by enabling voice calls and even video calls to become a highly disruptive force for the telecom industry.
Bricks-and-clicks retailers have been impacted significantly by the emergence of mobile apps as the competitive landscape and the rules of consumer engagement have changed drastically. This is because, with mobile apps, the retailers can now increase customer loyalty, engagement, and spending.
Numerous strategies are being used by retail stores which have a physical presence to use the mobile platform to get more visitors and, hence, more customers. For example Home Depot, a home improvement retailer, has been using mobile apps to enhance the shopping experience of the app users before and during store visits by utilizing augmented reality (AR) and visual search. The AR helps customers visualize items in their own homes, while the visual search enables people to click photos and search for similar items within Home Depot’s inventory list.
Also, the emergence of virtual reality (VR) has started transforming the shopping experience. For example, we have recently developed a virtual reality shopping app in which users can move around a store with their carts. Users can now add products to their cart by clicking on the “Add to Cart” button and it is compatible with Google Cardboard.
Mobile app payment wallets are pretty common these days. However, this was not the case a few years ago. Mobile payment services, such as Venmo, came up with Android and iOS app versions to completely change the way people transfer money to others or even make purchases.
There was nothing revolutionary about Venmo. It had been launched as a free digital wallet that enabled people to easily split bills or share costs with their friends, colleagues or relatives for restaurant bills, travel expenses, concert or movie tickets, and so on. So, instead of worrying about carrying enough cash around, the users could transfer money to others online who would receive the same in their banks the very next day. But, to compete with emerging players, such as Zelle, Venmo also came up with the option for instant bank transfers.
In a nutshell, mobile apps like Venmo is disrupting the banking sector and providing the right direction for online transactions in today’s world.
People who did not own or rent a car and did not want to use public transportation, only had one truly feasible way out: Call a taxi service in advance for any kind of travel. There was one other option which was less feasibly: They could stand on a busy street, waving their hands and hoping for an empty taxi to stop.
Enter Uber in 2009. With this app, the dynamics of paid cabs or taxis underwent a massive change as people could suddenly book cabs on-demand (mere minutes before they actually wished to travel) with a few taps on the screen of their mobile device. And, since Uber is available on the Android, iOS, and even Windows platforms, it has achieved a massive reach.
But, Uber not only led to the advent of many similar online cab booking apps in different countries, it also challenged the monopoly of normal cabs in different cities and countries. The disruption has been pretty evident with many such cab drivers protesting against Uber. But, Uber has continued to move forward and add more innovations like “ride share” options and “Uber for longer hours”.
This may have been one of the latest sectors to be disrupted by innovative mobile apps. Yet, apps like Runkeeper are already making people aware of the importance of doing physical activities regularly and its positive impact on their health. There are also apps like First Opinion that enables people to talk to doctors around the clock to get answers to all their health-related queries. So, there is no longer a need for appointments or long distance travel to healthcare professionals!
Also, Amazon’s Echo, in combination with the Alexa app, helps senior citizens with their health concerns and even answers queries related to children’s diseases. In fact, this technology advancement by Amazon is able to save lives by reciting the steps required for the survival of a person suffering from cardiac arrest.
But, the way forward for healthcare apps is predictive diagnosis and even telemedicine. And,because of our rich experience in mobile app development, we can certainly vouch for the fact that apps will transform the healthcare sector in more ways in the coming days.
Going by the above examples of mobile apps disrupting popular industries, you will understand that it is a case of “early mover” advantage. Would you not want your business to gain that advantage with some innovative mobile apps? It is here that a reliable mobile app development company, such as Quytech, can prove useful by ensuring your business is app-ready and can offer enhanced customer services as per the need of the hour.
We hope that the information shared here proves useful for your business. Let us know your questions or comments below.