Fitness app Keep secures $360 million in funding round

Anne Freer | January 14, 2021

App Deals

Chinese fitness class app Keep said it closed a Series F financing round worth $360 million which was led by SoftBank Vision Fund with participation from Hillhouse Capital and Coatue Management.

This brings its valuation to $2 billion.

Keep was launched in 2014 to offer home workouts through live classes and videos.

It currently boasts some 300 million users and a dedicated team of coaches and fitness trainers who create the content.

Around 10 million members are subscribers.

The app plans to use the funds to add new fitness offers to its app, including internet-connected indoor bikes and content about nutrition. Its offerings include treadmills, smart wristbands and even clothing.

As a growing number of Chinese users are engaging in home fitness using apps, Keep hopes it can reach an ever expanding user base. To do so, the app also expanded internationally in 2018.

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