Fitness app FitOn raises $40 million and acquires Peerfit

Anne Freer | February 17, 2022

App Deals

Wellness app FitOn just raised $40 million in a Series C funding round led by Delta-v Capital.

At the same time, FitOn acquired corporate wellness platform Peerfit for an undisclosed sum aftering hitting 10 million users in 2021.

Throughout the pandemic FitOn saw a significant growth in workouts and app installs. Workouts with friends rose three times.

The company aims to get 100 million members to work out each week using the app. 

FitOn founded by Lindsay Cook and Russell Cook, provides people with an affordable way to approach wellness though fitness content.

provides personalised fitness and wellness apps, partnering with several fitness providers including Orangetheory Fitness, KINRGY and Zumba and various celebrities.

FitOn will use the new funding for its acquisition of Peerfit and continue investment in its enterprise products. 

Some of the funding will be used to expand its team and expand into the corporate and consumer wellness markets. 

The acquisition of Peerfit adds further support for home and in-studio fitness users but also employees and Medicare recipients. The company connects employers and insurance carriers.

For FitOn the near future is focused on innovating its premium content and improving personalised fitness experiences. 

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