Fiksu launches Preferred Partner Program for mobile ad campaign tracking

Peter Keung | April 22, 2015

Mobile Advertising

Mobile marketing technology company Fiksu just launched its new Preferred Partner Program, offering seamless integration with Fiksu’s mobile marketing platform to partners. Potential certified partners need to complete a registration process to ensure they meet the technical requirements for deep level integration. Partners also ensure that a dedicated contact for clients is in place.
Micah Adler, CEO, Fiksu, says:

“Mobile ad campaigns are a powerful tactic for marketers. But with that power comes a layer of complexity generated by the ad buying and tracking technology involved. With the creation of our Preferred Partner program, we’re helping clients who prefer to use standalone tracking choose partners that can help them make sense of that complexity.”

Among its first four certified mobile analytics partners are adjust, AppsFlyer, Kochava and and TUNE. These preferred partners represent the most complete campaign tracking integration with Fiksu’s mobile marketing platform to date.
Elad Mashiach, Director of Biz Dev at AppsFlyer, comments:

“We are thrilled to be a Fiksu Preferred Partner. Fiksu’s marketing platform with our unbiased advertising analytics platform creates a formidable team in the mobile marketing space. Marketers will only reap the benefits of this strategic partnership as we roll out new features to provide them with even more accurate data about their campaigns.”

In addition, Fiksu offers its own integrated tracking and attribution solution to be used as a standalone or together with a third party solution.
Learn more about the Preferred Partner Program here.

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