Facebook rolls out Instagram product tags for mobile app shopping ads

Anne Freer | October 30, 2020

App Business

Just in time for the holiday season, Facebook has launched product tags for ads on Instagram.

The social network hopes that the tags will afford businesses greater flexibility and make it easier for users to discover products and check them out on the app.

Marketers have been able to turn their organic posts with product tags into ads on Instagram since last year. Now, the feature has been added to the Ads Manager.

This means that retailers and brands can use their own creatives more effectively to drive sales.

In addition, Facebook said it was launching new audience tools to reach existing and new customers

The Shopping Engagement Custom Audiences lets brands reach people who are interested in products or brands while Shopping Lookalike Audiences are useful to reach shoppers with similar interests.

It’s also testing a discount feature for US shops. Brands can add promo codes to their products and offer customers a chance to purchase goodies for less.

To round up its business support, Facebook announced the Season of Support. It’s basically a set of resources to help smaller brands and retailers to use Facebook effectively to get through the holiday season.

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