Facebook launches rap app BARS

Anne Freer | March 1, 2021

App Business

Facebook launched a new music app called BARS that allows users to create and share their raps to professional beats.

It follows the release of its Collab music video app which rivals TikTok and other short-form video apps.

But while Collab is geared toward users making music together, BARS focuses at wannabe rappers.

Users can select from hundreds of quality beats, then write their own lyrics and record a video.

To make things a little more fun, Facebook added a Challenge mode which nudges users to freestyle to random words.

Videos can be up to one minute in length and can be shared to the social media apps.

BARS overcomes one of the fundamental issues of pandemic lockdowns: closed studios and getting one’s raps out there.

It seems Facebook is taking a more niche approach to competing with TikTok by separating individual aspects of the hit app into separate apps.

BARS is now available in beta mode on the iOS App Store and the US. It’s operating via a waiting list – a concept that has proven successful with audio app Clubhouse.

Facebook will then roll out access in the form of invites.

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