Facebook expands video tools for creators

Anne Freer | March 15, 2021

App Business

Facebook launched a range of new tools for creators to monetise their content.

Now, creators of short-form videos can earn revenues from their videos. At the same time, the social network updated its eligibility criteria for in-stream ads, and opened access to its in-stream ads for livestream.

Paid online events and fan subscriptions are now available in more countries.

Facebook said it would start to test monetisation for videos on Facebook Stories soon. The ads resemble stickers.

In-stream ads for video-on-demand platforms are now limited to pages with at least 600,000 total minutes of video views in the last 60 days.

Only Pages with at least 10,000 followers are considered, not individual profiles.

Pages must also have at least five active videos and they can be on-demand or previously live.

The network also plans to invest $7 million over the next few months to educate its consumers.

Furthermore, it’s rolling out free stars that lets viewers buy stars and send them to streaming. For each star, a creator receives $0.01. The feature was previously known from its gaming network.

Virtual gifts are also being trialled.

Paid online events are coming to 24 countries over the next few months while fan subscriptions are being rolled out in 10 additional countries.

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