Facebook is currently testing ways to add more context to paid ads via a scrollable bar on the display.
The addition means that users will be able to view more information such as business location and Page followers at the bottom of an advert.
Facebook hopes to provide users with additional information on campaigns run on the social media network in an effort to weed out fakers and scammers.
Following the abuse of Facebook ads to sway election votes in the US in 2016, the social network has been looking to employ more stringent criteria for political campaigns.
It costs 6-7x more to acquire a new user than to keep an existing one. Download this playbook to increase retention and reduce churn to fuel your growth. Facebook is testing a scrollable info bar beneath ads It summarises key info about the ads associated Facebook Page pic.twitter.com/9RBECxmhjZ — Matt Navarra (@MattNavarra) September 27, 2021
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The goal has been to add context and make ads more transparent so that users can view information on who posts ads and when. At the same time, users can learn more about how marketers are targeting audiences across the platform.
By adding scrollable banners, the platform is making it even easier for users to view relevant information in-stream.
