Facebook advertising sales jumped 46% during Q1 2021 compared to the previous year.
The social network’s latest earnings report reveals that the average price per ad also climbed by 30% compared to 2020.
The number of ads delivered was up 12%.
Facebook now expects that demand for its ads will keep growing across the year, although it would be slower in the second half due to Apple’s new limits of ad tracking.
The company is working to find ways around it while retaining user privacy.
Daily active users climbed 15% globally to 2.72 billion among all its top apps – Facebook, Messenger, Instagram, and WhatsApp.
On the social network, daily active users jumped 8% to 1.88 billion.