So Draw Something has become something of a sensation after its maker OMGPOP sold for $200m, the buzz even eclipsed the launch of Angry Birds Space. Why? – well the numbers are just so amazing. This is sure to be a case study in a thousand presentations and conference speeches for the next year! So here’s a run-down of the main numbers:
Draw Something Usage and Download Statistics
- 1.2 million downloads in the first 10 days
- 20 million downloads in first five weeks
- 1 billion pictures drawn per week
- 15m Daily Active Users (DAU)
- Growing daily active users by 6m per week at peak
- Daily Active Users (DAU) 15m
- Monthly Active Users (MA) 27m
- 50m downloads to date
Draw Something Revenues & Financials
- 0 spent on marketing after the apps first week
- generating $250,000 in revenue per day
- The ad-free $1.99 version number one paid app on the Apple appstore
- Ad-funded version top position on the Free apps list in the Appstore
- Annualised revenues of $100m
- Sold for $210m – $180 million up front, plus another $30 million earn out
- Valued at $1bn if they had waited by the CEO of the mobile ad network Flurry
Sources:
https://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop
https://gigaom.com/2012/03/21/zyngas-draw-something-audience-acquisition/
https://techcrunch.com/2012/03/21/done-deal-zynga-gets-draw-something-phenom-by-acquiring-omgpop-were-hearing-210m/