So Draw Something has become something of a sensation after its maker OMGPOP sold for $200m, the buzz even eclipsed the launch of Angry Birds Space.  Why? – well the numbers are just so amazing.  This is sure to be a case study in a thousand presentations and conference speeches for the next year!   So here’s a run-down of the main numbers:

Draw Something Usage and Download Statistics

• 1.2 million downloads in the first 10 days
• 20 million downloads in first five weeks
• 1 billion pictures drawn per week
• 15m Daily Active Users (DAU)
• Growing daily active users by 6m per week at peak
• Daily Active Users (DAU) 15m
• Monthly Active Users (MA) 27m
• 50m downloads to date

Draw Something Revenues & Financials

• 0 spent on marketing after the apps first week
• generating $250,000 in revenue per day
• The ad-free $1.99 version number one paid app on the Apple appstore
• Ad-funded version top position on the Free apps list in the Appstore
• Annualised revenues of $100m
• Sold for $210m – $180 million up front, plus another $30 million earn out
• Valued at $1bn if they had waited by the CEO of the mobile ad network Flurry

 
 
 
 
 
 
 
 
 
 
 
 
 
Sources:
https://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop
https://gigaom.com/2012/03/21/zyngas-draw-something-audience-acquisition/
https://techcrunch.com/2012/03/21/done-deal-zynga-gets-draw-something-phenom-by-acquiring-omgpop-were-hearing-210m/