Draw Something – Usage Statistics and Revenues

James Cooper | March 27, 2012


draw something usage statistics and revenues
So Draw Something has become something of a sensation after its maker OMGPOP sold for $200m, the buzz even eclipsed the launch of Angry Birds Space.  Why? – well the numbers are just so amazing.  This is sure to be a case study in a thousand presentations and conference speeches for the next year!   So here’s a run-down of the main numbers:

Draw Something Usage and Download Statistics

  • 1.2 million downloads in the first 10 days
  • 20 million downloads in first five weeks
  • 1 billion pictures drawn per week
  • 15m Daily Active Users (DAU)
  • Growing daily active users by 6m per week at peak
  • Daily Active Users (DAU) 15m
  • Monthly Active Users (MA) 27m
  • 50m downloads to date

Draw Something Revenues & Financials

  • 0 spent on marketing after the apps first week
  • generating $250,000 in revenue per day
  • The ad-free $1.99 version number one paid app on the Apple appstore
  • Ad-funded version top position on the Free apps list in the Appstore
  • Annualised revenues of $100m
  • Sold for $210m – $180 million up front, plus another $30 million earn out
  • Valued at $1bn if they had waited by the CEO of the mobile ad network Flurry
Draw Something User Growth Chart
draw something stats


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