Digital Turbine acquires app monetisation firm Fyber

Anne Freer | March 24, 2021

App Business

Mobile app monetisation firm Fyber has been acquired by media platform Digital Turbine from Tennor Holding. 

The deal that sees Digital Turbines acquiring a 90%+ stake in Fyber values the company at $600 million. The transaction is expected to close in the second quarter of 2021. Remaining shares will be acquired in a mandatory takeover offer following the transaction.

“I am extremely excited about the possibilities of this next phase for the innovative technology and entrepreneurial team at Fyber,” said Lars Windhorst, Chairman of the Advisory Board of Tennor Holding B.V.

“By joining forces with Digital Turbine – and following its recent acquisitions of Ad Colony and Appreciate – the combined companies have a scale, technology offering, and relationships with global wireless operators and handset manufacturers that will make it a dominant force in mobile application growth and monetization.”

Together the companies could create one of the largest independent growth platforms for mobile app developers.

Fyber focuses on solutions for publishers through programmatic buying. The platform has expanded rapidly over the last few years thanks to its publisher monetization suite and strong publisher relationships.

“We are committed to ongoing investment in Fyber’s product stack, growing their partner network, and enabling new growth opportunities from synergies throughout Digital Turbine, its customers and partners,” said Bill Stone, CEO of Digital Turbine.”

Once the transaction is closed, Digital Turbine intends to terminate Fyber’s listing on the Deutsche Börse Frankfurt stock exchange.

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